4 ways to set your nonprofit brand apart from others

4 ways to set your nonprofit brand apart from others

Every ethical business or non-profit generally has one Unique Selling Proposition (USP). This is the most compelling reason why your target audience should consider your nonprofit over others.  The most successful campaigns, ads, commercials, or direct mail...
Creating a Personal Brand For Your Nonprofit

Creating a Personal Brand For Your Nonprofit

As a nonprofit organization, it’s important to have a unique brand that sets you apart from other nonprofits operating in the same space.  As a nonprofit organization, it’s important to have a unique brand that sets you apart from other nonprofits operating in...
How to Build a Brand Team That Helps Your Nonprofit Grow

How to Build a Brand Team That Helps Your Nonprofit Grow

Having a unique nonprofit brand is a precious thing. No matter how big or small, it’s the essence of a nonprofit – and it should be treated with care. It has to be nurtured, fed, and looked after like you would a precious pet. But in the day-to-day operations of...
Easy Steps to Marketing Your Nonprofit

Easy Steps to Marketing Your Nonprofit

If your nonprofit’s marketing consists of occasionally updating your website and holding an annual benefit gala, then you’re missing a lot of important opportunities. Consistent marketing is as essential for growing and maintaining a nonprofit as it is for running an...
The importance of nonprofit branding

The importance of nonprofit branding

Chances are, you regularly recognize logos of brands you see in everyday life. For example, most people recognize the golden arch of McDonald’s or the iconic Apple logo. Their branding is strong and distinctive enough that you may even instinctively trust those...